Reflaunt
During my time as Lead Designer at Reflaunt, I developed an maintained the brand’s identity across all touch points.
Context
Reflaunt is a fashion-tech startup revolutionising the way we consume fashion. After working at Reflaunt for some time and utilising the preliminary branding elements the company had formed, I decided it was time to revamp the brand identity to be more reflective of where the brand is today.
Logo Refinement
I refined the original Reflaunt logo to soften some of the letters and increase the spacing to allow more breathing room and greater readability. This update allows the logo to be more legible at smaller sizes.
Brand Colours
I developed a set of brand colours to be used throughout Reflaunt’s communications – internal and external. I chose 4 main colours in 3 tints each that can be applied depending on the context and legibility requirements.
Gradients and Blurs
To provide a range of graphic elements to use, I created sets of gradients and blurred shapes that can be used to add depth and variety to content.
I collated all of the branding decisions I made together into one deck to represent Reflaunt as a brand and to be shared and applied in all future communications. Below are some examples from the guidelines.
Using the guidelines I created, I built out a toolkit of assets to be used for internal and external communications. Externally, the new identity was applied across social media assets that I created.
Internal Comms
Taking the guidelines, I applied them to various internal communications. Most notably was Reflaunt’s presentation template that I had developed previously and updated to reflect the new identity.
Company Values
Created identity for the internal employee values including icons to represent each value.
